If you have the front-line lead generator app, you will want to set up a program to inform your front-line of what type of intel they should be capturing, submitting and how much they will be rewarded. This can be intel can be anything you'd like to track and can range from sales leads, service issues, customer feedback to up-sell and cross-sell opportunities. There really are no limitations. Associated with the "What is a good lead program?" is the rewards program, which is briefly explained in this video and a more detailed explanation can be found here.